Wednesday 5 November 2014

Notes and Quotes

Online articles/links

Why do we tolerate misogyny in music?
The French rapper OrelSan is in trouble over lyrics that demean women – but he is far from being the only guilty musician- http://www.theguardian.com/commentisfree/2009/mar/31/music-orelsan-rap-misogyny
"Women are described only as "bitches" or "hoes"; violence is a valid response to infidelity; and – most importantly – there is an imperative not to take the lyrics seriously."

"That hitting women is the benchmark of misogyny – words alone fall short of the standard."

"Over the past decade, both rap and hip-hop have raised concerns about misogynistic, homophobic and violent lyrics and demeaning videos."

"It is no surprise that OrelSan is being compared to the king of these debates, the man George Bush once referred to as "the most dangerous threat to American children since polio" – Eminem."

"In Eminem's songs Kim and '97 Bonnie and Clyde, he fantasises about killing his estranged wife Kim in front of their daughter, Hailie. In Kill You, the narrator threatens, "Slut, you think I won't choke no whore / 'Til the vocal chords don't work in her throat no more?!". In the final three seconds of the song, he laughs and says "I'm just playing, ladies. You know I love you", as if to suggest that the whole song has been ironic."

 "Plan B's 2006 album contains songs told from the perspective of murderers, rapists and other violent characters. Citing films such as Irreversible and Baise-Moi (in his lyrics too Sick To Def), Plan B argues that he should be treated in the same way as those films' directors and writers – as a storyteller and narrator of disturbing events, not as a confessing criminal"

"His point is an obvious one: talking is not the same as doing. And of course, we can no more extrapolate a confession of rape and murder from a song by a rapper than we can conclude that all country artists have seen their dogs shot, had their partners cheat on them, and finally become alcoholics."

"The hypocrisy in the discussions is rarely raised. Outrage about violence and misogyny in music is almost always confined to rap and hip-hop, despite there being much to engage with elsewhere."

"Surely we should object either to none of it, or to all of it"

My hip-hop love affair: 'its art, you fool'

My opponent in a hip-hop debate says it glorifies prison culture, but listen to the words – rappers are poets of our time - http://www.theguardian.com/commentisfree/2012/jun/26/hip-hop-love-affair-debate

'As Tupac Shakur once put it, I see no changes – even with a black president.'

"Hip-hop began as party and club music "that once gave us great joy and/or offered us inspiration". Now it's degenerated into celebration of what he calls "prison culture". He names: "Jay-Z, 50 Cent, Snoop Dog have perverted the American dream for black youth."

"Namely that African Americans are often more likely to get their higher education in jails than in college."

"By glamorising prison and violence the new hip-hop, Whitlock argues, makes incarceration a rite of passage into true black manhood"

"Whitlock declares himself a one-time lover of the music and evidently values those early (let's call them "classic") rap songs which are, typically, laments, not glorifications, of the destiny of young black males. One of the founding texts of rap, Grandmaster Flash's The Message, for instance, glamorises nothing. It's a bitter protest song – as potent as Billie Holiday's protest against lynching in Strange Fruit"

Example lyric - Broken glass everywhere 
People pissing on the stairs, you know they just don't care 
I can't take the smell, I can't take the noise 
Got no money to move out, I guess I got no choice 
Rats in the front room, roaches in the back 
Junkies in the alley with the baseball bat 
I tried to get away, but I couldn't get far 
Cause a man with a tow-truck repossessed my car

"The fact that young African Americans shoot each other is a social problem – not a by-product of any music."

"Hip-hop features rap with cheap, readily available and easily mastered electronic systems for its musical accompaniment. Its core, however, remains the archetypal drum and pre-eminently the voice – "slanging" and "rhyming" and "flow"."

"And those words (I would particularly point to those composed – often spontaneously) by Shakur, Ice Cube, and Snoop Dogg – can legitimately take their place in what we regard as poetry, not music. The antics of the some of the performers may disgust us (but no more than, say, Charlie Sheen and Mel Gibson) but it's a voice, and words, that should be listened to before easy conclusions are drawn"
 
Why hip-hop must take its share of blame for spread of violence among teenagers - http://www.theguardian.com/uk/2003/jan/06/arts.politics

“Guns have been part of the baggage of hip-hop since 1988, when Los Angeles's NWA released what was arguably the first gangsta-rap album, Straight Outta Compton.”

“Its robust depiction of violence turned what had been a party genre on its head - and opened it up to slackerly white teenagers who had until then seen it as a black thing.”

“Two threads emerged from the ensuing debate, generating the clichés that persist to this day. On one hand, NWA claimed their songs amounted to simple reportage - the "we're just reflecting real life" defence. Others, from the FBI to the black rights organisation NAACP, detected a shocking amorality.”

“Kim Howells accuses "hateful lyrics" of inciting violence, while the biggest British rap/garage act, So Solid Crew, argue that gun culture is the by-product of escalating poverty, and they can't be blamed if they are caught up in it on their south London estates.”

“Does anyone detect a get-out clause along the same lines as the National Rifle Association slogan "Guns don't kill people, people kill people"?”

“The situation is more complex than it was in the days of NWA and Snoop Dogg (the former spiff-smoking scourge who has evolved into a thirtysomething businessman with his own clothing range).”

“Some insist that envious "haters" make guns a necessity.”

“What it boils down to is that teenage boys are impressionable and always will be. Just reflect that the Sex Pistols once persuaded fans that spitting at each other was fantastically cool.”

“It takes several leaps of the imagination to apply the same logic to guns, but it happens. So no, hip-hop can't claim to be entirely innocent here.”

Chicago hip-hop feud deepens after death of Joseph 'Lil Jojo' Coleman
Bitter Chicago hip-hop feud deepens with launch of remix warning of reprisals over death of young rapper - http://www.theguardian.com/world/2012/sep/13/chicago-hip-hop-feud-joseph-lil-jojo-coleman

“A bitter feud between two Chicago hip-hop stars and their affiliates has deepened with the launch of a new remix that warns of bloody reprisals over the murder of one of the rappers.”

“The release has provoked concerns of further bloodshed on the city's streets”

“The feud has led to fierce debate over Chicago's new breed of "gansta rap" stars and calls for record labels which distribute their material to drop those who advocate violence.”

“City’s police are struggling with a 38% spike in homicides this year, which they say is caused by gang violence”

“Cozart's version of the track, which has been viewed 14 million times on YouTube, features frames of the rapper with a gun in his hand.”

"When the record companies come in and say they want to do a record deal with these rappers, they want to create that aura of violence. The record labels are feeding on that.”

"Social media is very powerful. What makes it even more powerful is when the major record labels and the radio stations are pushing that violence."

Bradley praised Jay Z and Chicago-born Kanye West's track, "Murder to Excellence" for decrying violence, but added: "Radio stations don't play it. But they need to do all they can to prevent the senseless violence and killing."

“There have been other calls for more restraint from the music industry over who it chooses to promote.”

In July, the Chicago Tribune described Cozart’s as the "prince of violent Chicago rap". It noted that he had been on house arrest for a gun charge earlier this year and quoted a South Side record label director as saying that the Cozart's gun charge added to his "authenticity" in the music industry.”
50 cent waded into the debate to defend the rapper. He said the presence of guns in videos was indicative of the culture being portrayed but did not necessarily indicate criminal activity.

Macklemore is being used to paint the rest of hip-hop as 'uncivil'
If Macklemore wins Best Rap Grammy, it will only bolster the crowd using his image to demonize the rest of the rap community http://www.theguardian.com/commentisfree/2013/dec/15/macklemore-grammys-hip-hop-rap-stigma

Thanks to anti-hip-hop posturing and shallow-minded generalizations, Macklemore is being used as an example of ground-breaking "civility" for rap. A pseudo-gentrification that undermines decades of artistry hip-hop culture has provided.

We're all familiar with the stigma surrounding rap music: misogyny, homophobia, violence and drugs. Young African-American men perpetuating the violent communities they grew up in by leading other African-American men to commit crimes they hear in lyrics. And, naturally, there is always a sector of the genre that offers nothing remotely positive to society, but hip-hop is a vast genre.

For every Chief Keef promising to raise the murder rate with his new album, there's a thoughtful artist like Dee-1 donating his video budget to feed the homeless.

What if someone like Macklemore had hit it big 25 years ago? Would hip-hop have still become a genre marked by homophobia, violence and a mind-numbing obsession with weed, booze and bling? Probably.

Macklemore is the first non-homophobic, non-violent rapper in the same way that Elvis was a ground-breaking initiator of the Blues.

Some mainstream rap has veered to the materialistic and misogynistic, there have always been successful rappers who have rallied against the vapid. Believe it or not, Kanye West's ultra-successful debut album featured songs like "Jesus Walks" and "All Falls Down," which spoke out against materialism.


He’s being used as a sign post to paint the rest of hip-hop as a wholly negative influence on society.

Wednesday 15 October 2014

Research Tutorial

Mr Halsey Tutorial Feed Back

The tutorial was based on the research aspect of the media proposal and i am a little bit behind so i need to start the research we discussed as soon as possible plus I would need to dedicate 20/30 to complete research to a high standard. Additionally i would need to separate blog post for my research using the structure from the last part of the project proposal. Start with primary and secondary texts, documentaries (titles and links),  Online (articles and links), books (check shelf - at least two prefect books for my essay) and journal articles.









Friday 10 October 2014

Media proposal

Media proposal
Working title:
To what extent does Hip hop artists glorifying violence and misogyny effect audience behaviours?
Angle
What impact are hip hop artist glorifying violence through their lyrics and music having on their audiences and views towards women? On the other hand it can be argued that artists are moving with the times and that it is simply a moral panic of the 21st century.
Hypothesis
My hypothesis for my critical investigation is people listening to hip hop change their views and behaviour towards violence and women as a result of the content of these songs and videos.
Linked production piece
Music video
Ø  Don’t Panic  – Released in 2014 by French Montana

MIGRAIN
Apply the Key Concepts to your texts/topic by using the questions from the Summer Research Project to help you. (Include at least five bullet point/key concept). Include as many media keywords as you can.
Media Representation

1.       Who is being represented (In what way? By whom?)

 In the music video "Don't panic" there are a lot of representations of people for instance the female/women at the beginning of the music video is tied up by a male in a mask, make up running and crying reinforces the dominate gender stereotype that women are vulnerable and weaker than males. Another representation that is reinforced is those males are more violent than females as there are predominately males carrying weapons such as knifes and hammers. Additionally, French Montana is represented as rich and in control which is the typical representation of male rappers which is the image they try to portray to their audiences.

2.      Why is the subject being represented in this way?

 The music video is explicit which shows the rich and luxuries life of rappers as cars and women are displaced to reinforce the dominated representations that they live a life of fantasy that only the rich and famous are custom to. I believe that the representation shown in the music video is accurate but on the other side I also think that this is not reflective of society as behind all the money and fame they have the same problems as normal people for example they can get addicted to drugs or even go bankrupt. Additionally, the main reason why i believe this is that there are other rappers that don't rap about violence for instance drake sings songs relationship based not violence so i don't think that it’s fair to label every hip pop artist as rapping about and encouraging violence in their lyrics and music video. 

There are a number of opportunities that exist for self-representation by the subject for one because it’s the rappers song and he says the option to base his song on anything but decides to base song on violence where he says "nigga" over 40 times showing that he’s superior and above the law as if a "normal" person says anything remotely similar then they would be in considerable trouble. Moreover, the black people in the music video have had the opportunity to represent them self’s positively but they chose to show the dominated representation of black males as violent and criminals.

Media languages and forms 

In the music video there are a variety of mise-en-scene for instance there are different settings (locations) used that are in the music video for example car parks and isolated buildings are used to reinforce the theme of the music of horror and to install a sense of fear to the audience. This enables the audience to relate with the song visually and it would further enhance the understanding of the song to the audience. Additionally, there is a big significance in the costumes and props that are in the music video for example the costumes they are wearing are hoodies, jeans and designer shoes which is what most young males wear in today’s society . Also the costumes are mainly dark colours to connote fear and evil which ties in with the music theme. The props include clown makes which is seen to be creepy and scary and also weapons such as hammers and chain saws which all contribute to the theme of the music video. Moreover a lot of cinematography and camera work used throughout the music video. There is a lot of close up’s on the clown masks and weapons to further reinforce the theme of the music video. 

Narrative 

How is the narrative organised and structured?
How is the audience positioned in relation to the narrative?
How are characters delineated? What is their narrative function? How are heroes and villains created?
What techniques of identification and alienation are employed?
What is the role of such features as sound, music, iconography, genre, mise-en-scene, editing etc within the narrative?
What are the major themes of the narrative? What values/ideologies does it embody?

Genre 
To what genre does the text belong?
Ø  The music video belongs to the genre of rap and hip pop 

What are the major generic conventions with the text?
Ø  Editing for example collage of different of different settings
Ø  Promoting the artist French Montana 
Ø  Camera shots for example low angle shots, close ups, medium shots etc 
Ø  Intro and outro  
Ø  What is the generic theme? 
Ø  Violence 
Ø  Wealth
Ø  Power 
Ø  Dominate  
Ø  Control

To what extent are the audiences generic expectations of the text fulfilled or cheated by the text? Does the text conform to the characteristics of the genre, or does it treat them playfully or ironically?
- To a large extent the text does fulfil the expectations of the audience as they would expect it to contain a lot of violence, money, girls and cars which are all in the music video. The music video does conform to the characteristics of the rap and hip pop genre as rappers and singers want to show off their wealth and power. 
Does the feature a star, a director, a writer etc who is strongly associated with the genre? What meaning and associates do they have? 

-The music video "Don't panic" does feature stars such as French Montana who is a big name in the rap and hip pop industry and is associated with other big names such as meek mills, lil wayne, rick ross etc. Another star that was feature in the music video was khloe kardashian who is associated with one of the most famous families in the world the kardashian family. She is associated with a lot of big names such as her sisters and also she is dating French Montana. 

Media institutions 

What is the institutional source of text?

French Montana is the founder and CEO of cocaine city records (coke boyz). In 2012, he signed a joint venture recording deal with Maybach music group and bad boys records. Additionally, Maybach music group albums are distributed by Warner Bros Records, which took over distribution following the expiration of a deal with Def Jam Records. Who controls the institutions above does matter for a number of reasons for instance as he’s CEO of his own record label he can decide when to release songs where as in a joint venture he has to talk to other to see what date to release songs. 

How has the text been distributed? 

The music video is distributed on French Montana’s official vevo youtube channel where he's other music videos are located. In albums and mix tapes wise warner bros records distributed them and would be available on iTunes and etc.

Media values and ideology

There are a number of major values and ideologies that are portrayed throughout' the music video for example of the values and ideologies is that rappers are rich and superior to other people. Moreover, another dominant ideology is that males are more power than females as only the males are carrying weapons whereas only one female in the video holding a weapon. However, this music video is basis as it only shows the rich and powerful but hides the problem that they face for example drugs, relationship issues etc. 

Media audiences 

 SHEP
Social - This has effected people socially and the music industry has changed with the times 
History - The music industry use to be regarded as "realist" and they raped about their life and they struggles they faced but in the modern day they rap about violence and how they get "bitches" and money. 
Economic - Rappers are getting a lot of money now even though in my opinion  the music industry is dropping off and the music has become more dumb down to attract a wider range of accidence as they  use simple lyrics while in the past they use metaphors and alliteration. 
Political - jay Z helped obama with his campaign

Issues/Debates
Select at least five and say how each relates to your study, using the Media A-Z to help you think about this:
Representation and stereotyping
Media effects
Moral Panics
Ø  This stereotype was developed by Stan Cohen to explain the way in which the media focus on the behaviour of  social groups or an event can be inflated by sensational reporting and repeated use of stereotype leading to public over reaction or panic at a suppose threat to society. This links relates to my study because to an extent I think that the media portray music and rappers negatively and keeps reinforcing the stereotype of rich and selfish. Additional, to a large extent people argue that music is not getting more violent but the number of people that have access to it on multiple platforms. Also violence towards women media is frown upon and when Chris brown assaulted Rihanna the media were displaying his bad qualities and portraying him negatively but in other cases such as his fans found ways to defend him while other people wanted justice which caused a moral panic in society to question if rappers get a pass on violence in general and towards women.

Ownership and control
Regulation and censorship
Media technology and the digital revolution – changing technologies in the 21st century
The effect of globalisation on the media

Theories
Select at least five and say how each relates to your study, using keywords/specific theorists' names from the Media A-Z:
Ø  Semiotics
Ø  Structuralism and post-structuralism
Ø  Postmodernism and its critiques
Ø  Gender and ethnicity
Ø  Marxism and hegemony
Ø  Liberal Pluralism
Ø  Colonialism and Post-colonialism
Ø  Audience theories
Ø  Genre theories
Ø  Contemporary Media Landscape
Explain how your study fits into this.
Research plan (media texts, academic texts and websites)
Media texts
What your main focus will be, E.g.:
Ø  Call of Duty
Ø  Grand Theft Auto

Other media texts
(At least five related examples)
TV documentaries
Research videos online, e.g.:
BBC One - Panorama, Addicted to Games? http://www.bbc.co.uk/programmes/b00wlmj0

Academic texts/books
(a minimum of five, including author/full title/year, e.g.:)
Barrie Gunter: The effects of video games on children: the myth unmasked (1998)
James Newman: Playing with videogames (2008)
Nancy Signorielli: Violence in the media: a reference handbook (2005)
Peter Vorderer, and Bryant Jennings: Playing video games: motives, responses, and consequences (2006)
Internet Links
1.       At least FIVE from Media Guardian or Guardian Culture or another newspaper website.
2.      At least FIVE from university websites/academic papers online. Use Google Scholar as a starting point.
3.      Any other relevant sites/articles - the more the better.
Use our archive of previous top-grade Critical Investigations to help you.

You have two weeks to complete this detailed proposal before you need to start your research in depth. Good luck!



Friday 19 September 2014

Essay Plan

Development in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments? 

Introduction
I believe that to a large extent audiences are empowered by these developments as it gives them a range of views and values that they nay not be able to access on traditional media such as the new. However, also new/digital media doesn't empowered in stead takes away power from audiences in a number of ways. 

 Paragraph 1

  • Development of social media sites - Facebook was key in the Scottish referendum as it held opinion polls and allowed people to express their views and believes concerning the issue  
  • more democratic - 85% voted 
  • Engaged more audiences 
  • Got teenagers involved 
Paragraph 2 

  • Apple release a new update iOS 8 which is designed to make phones more secure empowering audiences to full comfortable use their phone and sharing personal stuff 
  • Recent hacks into celebrity photos 
Paragraph 3

  • Twitter has replaced traditional media such as the new and newspapers 
  • Empowering people as it gives audiences control of the stories that matter to them - Personalised new feed 
  • News agenda
  • Whereas traditional media decides what stories are important and relevant to use - gate keepers - news worthy 
Paragraph 4

  • Andrew keen 
  • Dumbing down
  • such as the ice bucket challenge doesn't require much intelligence plus covers up the real issues in society 
Paragraph 5 

  • Wikipedia - misleading information so its not empowering people 
  • traditional media have gate keepers who validate the true stories before there produced.
Conclusion
In conclusion i believe that to a large extent new/digital media does empowered in a number of ways but we must be aware of the dangers of relying to new/digital media to much for example some stories can be misleading thus giving people the wrong information 



Ignite talk Feedback - Mr W. Halsey

Feedback

  • Good topic and nice delivery at the beginning - gestures
  • reading from the slide not great but does add to it and text quite short
  • Good research- involving and dramatic examples 
  • Lack of rehearsal - classic Ignite issues of running out of time on each slide 
  •  Violence towards women - a serious current topic/issue - that would make for a good critical investigation 
  • Also good to see the other side (strong female artist) but could explore if these really  are empowering women?
  • Written English on presentation poor- to many errors 
  • Excellent to see topic explored from a variety of different angles - need to do this in essay
  • Q&A immediately raised questions of audience - excellent points.... Are teenagers more likely to be influenced. 
WWW:

  • Lots of good topics to use for my critical investigation 
  • Good research done into the topic 
  • showed more that one side of the argument
  • The Q&A produced good questions that i can also use in my critical investigation
  • Good delivery 
EBI:

  • didn't practise enough ran out of time a lot of times  
  • Written English was poor need to go over it and check mistakes 
  • Reading from the board limited eye contact 
  • Ignite points could go into more detail
  • expand on some points 
What to do to turn it into a quality Ignite talk?
I could have expanded more on the points such as the female artist and if they actually empowering women or are them selfs being controlled by males such as Jay Z. Additionally, more practice would help the quality and more eye contact plus more engaging. 

Monday 8 September 2014

Summer Project - "To what extent do music videos encourage violence"


For my summer research project I have decided to focus on " To what extent do music videos encourage violence". I have chosen to focus on the music video released recently by French Montana, a hip pop artist, "Don't panic". This media text portrays a lot of violence and negative stereotypes, which intrigued to investigated if the music video has a direct effect in encouraging it listens to recreate the music video and commit crime. 

Media Representation

Who is being represented (In what way?By whom?)
In the music video "Don't panic" there are a lot of representations of people for example the women at the the start of the music video is tied up by a male in a mask, make up running and crying reinforces the dominate stereotype that women are vulnerable and weaker than men. Another representation that is reinforced is that male are more violent than females as there are predominately males carrying weapons such as knifes and hammers. Additionally, french montana is represented as rich and is in control which is the typical representation of male rappers.

why is the subject being represented in this way?
The music video is explicit which shows the rich and luxuries life of rappers as cars and women are displaced to reinforce the dominated representations that they live a life of fantasy that only some are custom to. I believe that the representation shown in the music video is accurate but on the other side i also think that its not fair. One the main reasons why i believe this is that there are other rappers that don't rap about violence for instance drake sings songs relationship based not violence so i don't this its fair to label every rapper as rapping about and encouraging violence. 

There are a number of opportunities that exist for self representation by the subject for one because its the rappers song and he says "nigga" over 40 times showing that they are superior and above the law as if a "normal" person says anything remotely similar then they would be in trouble. Moreover, the black people in the music video have had the opportunity to represent them selfs positive but they chose to show the dominated representation of people males as violent and criminals.

Media languages and forms 


In the music video there are different locations that are in the music video for example car parks and isolated buildings to reinforce the theme of the music of horror. This enables the audience to relate with the song visually and it would further enhance the understanding of the song to the audience. Additionally, there is a big significance in the costumes and props that are in the music video for example the customers they are wearing are hoodies, jeans and designer shoes which is what most young males wear in the modern ages. Also they costumes are mainly dark colours to connote fear and evil which ties in with the music theme. The props include clown makes which is seen to be creepy and scary and also weapons such as hammers and chain saws which all contribute to the theme of the music video. 

Narrative 

How is the narrative organised and structured?
How is the audience positioned in relation to the narrative?
How are characters delineated? What is their narrative function? How are heroes and villains created?
What techniques of identification and alienation are employed?
What is the role of such features as sound, music, iconography, genre, mise-en-scene, editing etc within the narrative?
What are the major themes of the narrative? What values/ideologies does it embody?

Genre 
To what genre does the text belong?
- The music video belongs to the genre if rap and hip pop 
What are the major generic conventions with the text?
- Editing for example collage of different of different settings
- Promoting the artist French montana 
-Camera shots for example low angle shots, close ups, medium shots etc 
- Intro and outro  
What is the generic theme? 
-Violence 
-Wealth
-Power 
-Dominate  
-Control
To what extent are the audiences generic expectations of the text fulfilled or cheated by the text? Does the text conform to the characteristics of the genre, or does it treat them playfully or ironically?
- To a large extent the text does fulfil the expectations of the audience as they would expect it to contain a lot of violence, money, girls and cars which are all in the music video. The music video does conform to the characteristics of the rap and hip pop genre as rappers and singers want to show of their wealth and power. 
Does the feature a star, a director, a writer etc who is strongly associated with the genre? what meaning and associates do they have? 
-The music video "Don't panic" does feature stars such as french montana who is a big name in the rap and hip pop industry and is associated with other big names such as meek mills, lil wayne, rick ross etc. Another star that was feature in the music video was khloe kardashian who is associated with one of the most famous families in the world the kardashian family. She is associated with a lot of big names such as her sisters and also she is dating french montana. 

Media institutions 

What is the institutional source of text?
French montana is the founder and CEO of cocaine city records (coke boyz). In 2012, he signed a joint venture recording deal with Maybach music group and bad boys records. Additionally, Maybach music group albums are distributed by Warner Bros Records, which took over distribution following the expiration of a deal with Def Jam Records. Who controls the institutions above does matter for a number of reasons for instance as hes CEO of his own record label he can decide when to release songs where as in a joint venture he has to talk to other to see what date to release songs. 
How has the text been distributed? 
The music video is distributed on french montana's official vevo youtube channel where he's other music videos are located. In albums and mixtapes wise warner bros records distributed them and would be available on itunes and etc.

Media values and ideology
There are a number of major values and ideologies that are portrayed throughout' the music video for example of of the values and ideologies is that rappers are rich and superior to other people. Moreover, another dominant ideology is that males are more power than females as only the males are carrying weapons whereas only one female in the video holding a weapon. However, this music video is  basis as it only shows the rich and powerful but hides the problem that they face for example drugs, relationship issues etc. 

Media audiences 
To whom is the text addressed? What is the target audience? (Demographics, Psychographics)

What assumptions about the audience’s characteristics are implicit within the text?

What assumptions about the audience are implicit in the text’s scheduling or positioning?

In what conditions is the audience likely to receive the text? Does this impact upon the formal characteristics of the text?

What do you know or can you assume about the likely size and constituency of the audience?

What are the probable and possible audience readings of the text? 
What are the audience pleasures, uses or gratifications?  (Refer to theory).
How do you, as an audience member, read and evaluate the text? To what extent is your reading and evaluation influenced by your age, gender, background etc?





















Tuesday 24 June 2014

Media magazine Issue #44

Mr Halsey Media Magazine issue #44 feedback:
  • lack of preparation/rehearsal but some really interesting issues - How twitter is changing TV  
  • Another huge issue - representation in Bond movies i.e. gender, nationality, location and sexuality
  • 24 and homeland - representation of america another interesting example 
  • Zombies gaming, ethical  dilemmas... audience interaction 
  • Hollywood out of ideas - another very good possible topic for an essay. segments etc. video game influence too. 
  • Presentation a little to much reading from the phone - something to consider in the future
Alieu self assessment:
www:
  • Talked about good and relevant points 
  • Interesting points that i raised i can use them for my critical investigation 
  • Spoke loud and clear when presenting my research 
Ebi:
  • As i had little time , a night to read 66 pages, i felt like their were other  interesting articles that i could have mentioned and talked about but i  read quickly over the articles which made me miss some information out that would of made my research better. 
  • Instead of a powerpoint presentation i used my phone and read of it too much so next time i should have more eye contact and read less of the phone/screen/paper.