Development in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments? Introduction I believe that to a large extent audiences are empowered by these developments as it gives them a range of views and values that they nay not be able to access on traditional media such as the new. However, also new/digital media doesn't empowered in stead takes away power from audiences in a number of ways. Paragraph 1
Development of social media sites - Facebook was key in the Scottish referendum as it held opinion polls and allowed people to express their views and believes concerning the issue
more democratic - 85% voted
Engaged more audiences
Got teenagers involved
Paragraph 2
Apple release a new update iOS 8 which is designed to make phones more secure empowering audiences to full comfortable use their phone and sharing personal stuff
Recent hacks into celebrity photos
Paragraph 3
Twitter has replaced traditional media such as the new and newspapers
Empowering people as it gives audiences control of the stories that matter to them - Personalised new feed
News agenda
Whereas traditional media decides what stories are important and relevant to use - gate keepers - news worthy
Paragraph 4
Andrew keen
Dumbing down
such as the ice bucket challenge doesn't require much intelligence plus covers up the real issues in society
Paragraph 5
Wikipedia - misleading information so its not empowering people
traditional media have gate keepers who validate the true stories before there produced.
Conclusion In conclusion i believe that to a large extent new/digital media does empowered in a number of ways but we must be aware of the dangers of relying to new/digital media to much for example some stories can be misleading thus giving people the wrong information
Good topic and nice delivery at the beginning - gestures
reading from the slide not great but does add to it and text quite short
Good research- involving and dramatic examples
Lack of rehearsal - classic Ignite issues of running out of time on each slide
Violence towards women - a serious current topic/issue - that would make for a good critical investigation
Also good to see the other side (strong female artist) but could explore if these really are empowering women?
Written English on presentation poor- to many errors
Excellent to see topic explored from a variety of different angles - need to do this in essay
Q&A immediately raised questions of audience - excellent points.... Are teenagers more likely to be influenced.
WWW:
Lots of good topics to use for my critical investigation
Good research done into the topic
showed more that one side of the argument
The Q&A produced good questions that i can also use in my critical investigation
Good delivery
EBI:
didn't practise enough ran out of time a lot of times
Written English was poor need to go over it and check mistakes
Reading from the board limited eye contact
Ignite points could go into more detail
expand on some points
What to do to turn it into a quality Ignite talk? I could have expanded more on the points such as the female artist and if they actually empowering women or are them selfs being controlled by males such as Jay Z. Additionally, more practice would help the quality and more eye contact plus more engaging.
For my summer research project I have decided to focus on " To what extent do music videos encourage violence". I have chosen to focus on the music video released recently by French Montana, a hip pop artist, "Don't panic". This media text portrays a lot of violence and negative stereotypes, which intrigued to investigated if the music video has a direct effect in encouraging it listens to recreate the music video and commit crime.
Media Representation
Who is being represented (In what way?By whom?)
In the music video "Don't panic" there are a lot of representations of people for example the women at the the start of the music video is tied up by a male in a mask, make up running and crying reinforces the dominate stereotype that women are vulnerable and weaker than men. Another representation that is reinforced is that male are more violent than females as there are predominately males carrying weapons such as knifes and hammers. Additionally, french montana is represented as rich and is in control which is the typical representation of male rappers.
why is the subject being represented in this way?
The music video is explicit which shows the rich and luxuries life of rappers as cars and women are displaced to reinforce the dominated representations that they live a life of fantasy that only some are custom to. I believe that the representation shown in the music video is accurate but on the other side i also think that its not fair. One the main reasons why i believe this is that there are other rappers that don't rap about violence for instance drake sings songs relationship based not violence so i don't this its fair to label every rapper as rapping about and encouraging violence.
There are a number of opportunities that exist for self representation by the subject for one because its the rappers song and he says "nigga" over 40 times showing that they are superior and above the law as if a "normal" person says anything remotely similar then they would be in trouble. Moreover, the black people in the music video have had the opportunity to represent them selfs positive but they chose to show the dominated representation of people males as violent and criminals.
Media languages and forms
In the music video there are different locations that are in the music video for example car parks and isolated buildings to reinforce the theme of the music of horror. This enables the audience to relate with the song visually and it would further enhance the understanding of the song to the audience. Additionally, there is a big significance in the costumes and props that are in the music video for example the customers they are wearing are hoodies, jeans and designer shoes which is what most young males wear in the modern ages. Also they costumes are mainly dark colours to connote fear and evil which ties in with the music theme. The props include clown makes which is seen to be creepy and scary and also weapons such as hammers and chain saws which all contribute to the theme of the music video.
Narrative
How is the narrative organised and structured? How is the audience positioned in relation to the narrative? How are characters delineated? What is their narrative function? How are heroes and villains created? What techniques of identification and alienation are employed? What is the role of such features as sound, music, iconography, genre, mise-en-scene, editing etc within the narrative? What are the major themes of the narrative? What values/ideologies does it embody?
Genre
To what genre does the text belong?
- The music video belongs to the genre if rap and hip pop
What are the major generic conventions with the text?
- Editing for example collage of different of different settings
- Promoting the artist French montana
-Camera shots for example low angle shots, close ups, medium shots etc
- Intro and outro
What is the generic theme?
-Violence
-Wealth
-Power
-Dominate
-Control
To what extent are the audiences generic expectations of the text fulfilled or cheated by the text? Does the text conform to the characteristics of the genre, or does it treat them playfully or ironically?
- To a large extent the text does fulfil the expectations of the audience as they would expect it to contain a lot of violence, money, girls and cars which are all in the music video. The music video does conform to the characteristics of the rap and hip pop genre as rappers and singers want to show of their wealth and power.
Does the feature a star, a director, a writer etc who is strongly associated with the genre? what meaning and associates do they have?
-The music video "Don't panic" does feature stars such as french montana who is a big name in the rap and hip pop industry and is associated with other big names such as meek mills, lil wayne, rick ross etc. Another star that was feature in the music video was khloe kardashian who is associated with one of the most famous families in the world the kardashian family. She is associated with a lot of big names such as her sisters and also she is dating french montana.
Media institutions
What is the institutional source of text?
French montana is the founder and CEO of cocaine city records (coke boyz). In 2012, he signed a joint venture recording deal with Maybach music group and bad boys records. Additionally, Maybach music group albums are distributed by Warner Bros Records, which took over distribution following the expiration of a deal with Def Jam Records. Who controls the institutions above does matter for a number of reasons for instance as hes CEO of his own record label he can decide when to release songs where as in a joint venture he has to talk to other to see what date to release songs.
How has the text been distributed?
The music video is distributed on french montana's official vevo youtube channel where he's other music videos are located. In albums and mixtapes wise warner bros records distributed them and would be available on itunes and etc.
Media values and ideology
There are a number of major values and ideologies that are portrayed throughout' the music video for example of of the values and ideologies is that rappers are rich and superior to other people. Moreover, another dominant ideology is that males are more power than females as only the males are carrying weapons whereas only one female in the video holding a weapon. However, this music video is basis as it only shows the rich and powerful but hides the problem that they face for example drugs, relationship issues etc.
Media audiences
To whom is the text addressed? What is the target audience? (Demographics, Psychographics) What assumptions about the audience’s characteristics are implicit within the text? What assumptions about the audience are implicit in the text’s scheduling or positioning? In what conditions is the audience likely to receive the text? Does this impact upon the formal characteristics of the text? What do you know or can you assume about the likely size and constituency of the audience? What are the probable and possible audience readings of the text? What are the audience pleasures, uses or gratifications? (Refer to theory). How do you, as an audience member, read and evaluate the text? To what extent is your reading and evaluation influenced by your age, gender, background etc?
